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Stabilo was founded back in 1855 in Nuremberg, Germany, and today it is well-known for its high quality, comfortable and stylish everyday writing instruments and coloured pencils. In this collaboration, Stabilo approached us to design and produce two colouring books and an alphabet tracing book to pair with its various products, such as Swans 48 coloured pencils, Swans Jumbo 12 coloured pencils and, Easy Ergo pencil. These packaged products are part of Stabilo’s marketing campaign to promote the products, aimed at children and sold in major stationery stores such as Popular Bookstores.
Drawing on the theme: Singapore Rediscovers, the colouring book features famous landmarks and places of attractions in Singapore, including the latest Dinosaur Park in Changi. With the current pandemic and restrictions to visit these attractions, the book brings children on a journey throughout the city and provide them with an immersive and fun colouring experience.
In addition to the book and pencils, it comes with a carrying box so children can carry the book and coloured pencils around.